Privacy Policy

SheEssentials – Privacy Policy

1. Introduction
This Privacy Policy explains how SheEssentials (the “Site”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit our website or make a purchase.

By using our Site and services, you agree to the collection and use of information in accordance with this Policy and applicable Indian data protection and consumer protection laws, including the Digital Personal Data Protection Act, 2023 (“DPDPA”).

2. Contact Details
If you have questions about this Privacy Policy, want more information about our data practices, or wish to make a complaint, you can contact us at:

Email: care@sheessentials.com

Postal address:
SheEssentials
[Insert full registered address in India]

3. Compliance with Indian Data Protection Laws
SheEssentials is committed to protecting your privacy in line with the DPDPA, 2023 and other applicable Indian laws. We act as a “Data Fiduciary” and you, as our customer or visitor, are a “Data Principal” under the DPDPA.

We collect and process your personal data only for specific, clear, and lawful purposes, and only as long as necessary for those purposes or as required by law.

4. What Personal Information We Collect and Why
4.1 Device Information
Purpose:

To load the Site correctly on your device.

To perform analytics on Site traffic and usage so we can improve our performance, design, and product offering.

Source:

Collected automatically when you visit the Site via cookies, log files, pixels, tags, web beacons, and similar technologies.

Disclosure (business purpose):

Shared with analytics, security, and marketing service providers, such as Google Analytics and other third‑party marketing/analytics tools.

Personal Information collected may include:

Browser type and version

IP address and approximate location (e.g., city/region)

Device identifiers

Time zone

Cookie identifiers

The pages, products, or content you view

Search terms and referring sites

How you interact with the Site (clicks, scrolls, time spent)

4.2 Order and Account Information
Purpose:

To process and fulfill your orders (including payment, shipping, and returns).

To provide invoices, order confirmations, and shipping updates.

To communicate with you about your order and related service issues.

To screen orders for potential risk or fraud.

To send you information and marketing about our products and services where permitted by law and your preferences.

Source:

Provided directly by you when you place an order, create an account, or update your details.

Disclosure (business purpose):

Shared with our e‑commerce platform and plugins (e.g., WooCommerce and related WordPress plugins), payment gateways, shipping and logistics partners, CRM and customer support tools, and marketing/automation tools, solely to enable these functions.

Personal Information collected may include:

Full name

Billing address and shipping address

Contact details (email address, phone number)

Payment information (e.g., credit/debit card details or other payment method data, processed via secure payment gateways)

Order history and purchase details

4.3 Customer Support Information
Purpose:

To provide seamless customer service, including order support, returns and exchange assistance, warranty support, and shipment tracking.

To improve our customer experience and train support teams.

Source:

Collected from you when you contact us via email, phone, contact forms, chat, or social media.

Disclosure (business purpose):

Shared with our CRM and customer support software providers, and where necessary with logistics and payment partners, to resolve your queries and service requests.

Personal Information collected may include:

Name and contact details

Order information and history

Details of your query, feedback, or complaint

Any additional information you choose to provide

4.4 Marketing and Personalisation (including WooCommerce Analytics and other tools)
Purpose:

To understand how visitors interact with our Site.

To measure the effectiveness of campaigns, offers, and content.

To provide personalised recommendations, content, and offers based on your browsing and purchase behaviour.

Source:

Collected automatically from your interactions with the Site and emails, and from consent‑based signup forms and preferences you set.

Disclosure (business purpose):

Shared with email service providers, marketing automation tools, customer data platforms, and advertising networks, under appropriate contractual safeguards.

5. Sharing Your Personal Information
We share your Personal Information with trusted service providers to help us operate our business, deliver our products and services, and comply with legal obligations. For example:

E‑commerce and hosting providers: To run our online store and maintain the Site.

Payment gateways: To securely process your payments.

Logistics and shipping partners: To deliver your orders and manage returns.

Analytics and marketing tools: To understand usage patterns and run campaigns (e.g., Google Analytics, advertising platforms).

CRM and customer support tools: To manage customer interactions and support tickets.

We may also disclose Personal Information:

When required to comply with applicable laws, regulations, or legal processes (e.g., court orders, subpoenas, law enforcement requests).

Where necessary to protect our rights, property, safety, or that of our customers or others.

We do not sell your Personal Information.

6. Behavioural Advertising and Analytics
We use analytics and advertising technologies to show you relevant content and ads, and to measure their effectiveness. For example:

Google Analytics: Helps us understand how visitors use the Site. You can read how Google uses your data here:

Google Privacy Policy

Opt‑out: Google Analytics Opt‑out

Advertising partners (e.g., Google Ads, Meta/Facebook Ads): We may share data about your browsing, purchases, or interaction with our campaigns to deliver targeted ads and measure performance.

You can manage targeted advertising settings here:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

You can also opt out of some interest‑based advertising services via:

Digital Advertising Alliance: https://optout.aboutads.info/

Your choices may vary depending on your browser, device, and region.

7. How We Use Your Personal Information
We use your Personal Information to:

Operate and maintain our Site and store.

Process and fulfill orders, including payments, shipping, and returns.

Communicate with you about your orders, account, and service updates.

Provide customer support.

Personalize your experience, including recommendations, offers, and content.

Conduct analytics, testing, and improvements to our Site and services.

Comply with legal obligations and respond to lawful requests.

8. Retention of Personal Information
We retain your Personal Information for as long as necessary to:

Fulfill the purposes described in this Policy.

Provide services and after‑sales support.

Comply with legal, accounting, or reporting requirements.

If you place an order, we generally keep your order and account data for our records, unless you request deletion and we are not legally required or permitted to retain it longer.

9. Automated Decision‑Making
We do not typically rely on fully automated decision‑making that produces legal or similarly significant effects on you.

However, some of our security and fraud‑prevention tools may use automated checks (for example, temporarily flagging IP addresses or payment methods associated with suspected fraud). These measures are designed to protect both you and us and do not generally have a long‑term legal effect on your rights.

10. Your Rights
Under applicable Indian law (and, where applicable, other data protection laws), you may have rights including:

The right to know what personal data we hold about you and how we use it.

The right to request access, correction, or updating of your data.

The right to withdraw consent for certain processing (for example, marketing emails), without affecting the lawfulness of prior processing.

The right to request deletion/erasure of your data, subject to legal or contractual limitations.

To exercise these rights, please contact us using the details in the Contact Details section. We may need to verify your identity before acting on your request.

11. Grievance Redressal (Grievance Officer)
In accordance with Indian law, including the Information Technology Rules and DPDPA, we have appointed a Grievance Officer to address concerns related to personal data.

Grievance Officer: [Name – e.g., Yati Garg]
Nodal Officer (if applicable): [Name – e.g., Prateek Garg]
Email: grievance@sheessentials.com
Phone: [+91-XXXXXXXXXX]
Postal address: [Insert full grievance address in India]

We are committed to responding to grievances in a timely and effective manner.

12. Cookies and Similar Technologies
A cookie is a small text file stored on your device when you visit a website. We use cookies and similar technologies (such as pixels and tags) to:

Enable core site functions (cart, checkout, login).

Remember your preferences (language, region, logged‑in state).

Understand how visitors use the Site (analytics).

Provide personalised content and advertising.

Types of Cookies We Use
Strictly necessary/functional cookies: Required for basic site functions (e.g., cart, checkout, security).

Performance/analytics cookies: Help us understand traffic and usage patterns.

Advertising/marketing cookies: Used to deliver relevant ads and measure campaign performance.

Social media/content cookies: Enable sharing and integration with third‑party platforms.

Some cookies are “session” cookies (deleted when you close your browser), while others are “persistent” and remain until they expire or are deleted. Persistent cookies typically last between 30 minutes and two years.

Managing Cookies
Most browsers accept cookies by default, but you can manage or disable cookies via your browser’s settings (often under “Privacy”, “Security”, “Tools”, or “Preferences”).

For more information, you can visit:

https://www.allaboutcookies.org

Please note that blocking or deleting cookies may impact your experience and certain features of the Site may not function properly.

Blocking cookies does not necessarily prevent all data sharing with third parties (e.g., advertising partners). To manage interest‑based advertising, please refer to the Behavioural Advertising section above.

13. Do Not Track
There is currently no uniform industry standard for responding to “Do Not Track” (DNT) signals from browsers. As a result, we do not alter our data collection and usage practices when we detect a DNT signal.

14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational needs.

When we make material changes, we will update the “Last updated” date at the top of this page and may provide additional notice where required by law. Your continued use of the Site after changes have been posted will signify your acceptance of the updated Policy.

15. Complaints and Escalation
If you have a concern or complaint about how we handle your Personal Information, please contact us first using the details in the Contact Details or Grievance Redressal section. We will do our best to resolve the issue.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection or consumer authority in India, in line with applicable law.